Drasco Educational Services, EdTech and study abroad, co-founder, since 2019

2019: a new study-abroad consultancy, and no marketing department.

So I was the marketing department, and the sales process, and for a while the partnerships team.

Drasco helps students choose and get into universities abroad. I grew its web app to 3,000+ users in six months and turned them into 150+ enrolments. Sign-ups became consultations and consultations became enrolments. I watched what each customer cost against what they were worth from the first campaign: revenue ran about 5.6x acquisition cost, and we were profitable from day one.

I built the partner network two ways: writing to universities directly from a list I built, and running campaigns that recruited education agencies. I ran webinars too.

I led the team in an office, then remotely from Cyprus. Drasco has been mostly quiet since 2024.

• I wrote to universities one by one, the slow way, and let campaigns recruit the agencies.